As Brazil prepares to host the 2027 Women’s World Cup, intellectual property has emerged as a key strategic element in organizing the event.

With the enactment of Provisional Measure No. 1.335/2026 and the creation of a special regime by the Brazilian Patent and Trademark Office (BPTO), Brazil has introduced fast-track mechanisms to protect trademarks, industrial designs, and other IP assets associated with the tournament.

Fast-track procedures for trademarks and designs

The new framework establishes priority examination procedures, including:

The goal is to ensure exclusivity and prevent unfair competition, particularly in a highly visible commercial environment.

Expanded protection scope

The measure significantly broadens the range of protected assets, including:

While patents are not typically central to sports events, their inclusion suggests a broader approach to technological protection.

Marketing rights and commercial exclusivity

The measure introduces a broad concept of “marketing rights,” covering:

It also establishes commercial exclusion zones around venues, restricting non-sponsors’ activities.

Data ownership and digital control

One of the most innovative aspects is the protection of event-related data.

Combined with stricter control over audiovisual content, this reinforces centralized control over monetization in the digital environment.