MÍDIA

The Walt Disney Company obtained a patent for a device capable of producing virtual reality and augmented reality without the need for glasses, headsets, or digital devices. Virtual World Simulator had its name registered with the US Patent and Trademark Office on December 28 and should bring something unprecedented until then.

The patent suggests that Disney intends to raise the level of digital simulation to something unprecedented, far beyond virtual reality and augmented reality, two of the main production focuses of large technology companies. The Disney theme parks metaverse must connect digital, data, and physical elements in a “virtually enhanced physical reality and physically persistent virtual space,” according to the documentation.

Disney would be willing to create a virtual universe inspired by Disneyland that would allow the simulation of animated characters and theme park attractions in a virtualized, 3D, and realistic way. The technology would use three-dimensional images generated by multiple projectors capable of generating a high rate of images per second.

How does Virtual World Simulator work?

The premise of Virtual World Simulator would be the use of the SLAM (Simultaneous Localization and Mapping) technique, which tracks in real-time the user’s point of view and implements changes in the images, which gives a sensation similar to being in motion.

The 3D virtual effects would be projected onto real park locations and could bring animated characters to life or simulate animated objects, props, and artwork. If all goes well, the experience of visiting Disneyland and Walt Disney World parks could deliver an even more enchanting and unique experience.

According to Founders Legal’s technical and patent technology consultant, John DeStefano, the entertainment giant would come out ahead of competitors by bringing simulations independent of the phone screen or headphones. “Disney has developed a system that is almost similar to a movie projector to project onto a real surface what humans see on a screen,” he explained in an interview with SiliconValley.

There’s still no time frame for Disney to deploy the Virtual World Simulator technology, but it likely won’t take that long, as the patent is often one of the last processes performed in the development of a product.

Source: CanalTech

A study by researchers at the Augusta University School of Medicine, Georgia, USA, found that cannabidiol (CBD), one of the active ingredients in marijuana, was able to reduce, in mice, the size of a highly aggressive brain tumor and lethal. After inhaling the compound, the animals began to produce fewer substances that favor the growth of glioblastoma.

To simulate brain cancer in mice, the researchers used modified human glioblastoma cells (adapted for animals), creating what is called “orthotopic glioblastoma”, the most realistic possible model for the tumor, produced artificially outside the human body.

After eight days, the disease was already active and aggressively in the animals’ brains. On the ninth day, the team of researchers started the treatment with daily doses of inhaled cannabidiol, while some animals received a placebo, to control the work. The experiment lasted seven days and the study was published in the specialized journal Cannabis and Cannabinoid Research.

Scientists observed a significant decrease in tumor size in imaging tests done in mice that inhaled cannabidiol, not seen in animals that ingested a placebo.

Currently, the treatment of glioblastoma-type brain cancer is surgery followed by chemotherapy and radiation therapy. However, the results are usually not satisfactory, as this type of tumor is resistant to drugs.

The scientists’ idea is to use cannabidiol — if its beneficial effects are proven in further studies — in conjunction with the treatment already used in people diagnosed with glioblastoma.

Source: Cenarium Magazine

As reported by Bloomberg Law, a portal dedicated to legal news, Apple is facing a lawsuit from ImmerVision, a Canadian technology company specializing in image processing and wide-angle lenses, alleging that the giant would have incorporated one of its inventions into the cameras of devices ranging from the iPhone 11, 12 Mini, 13 Pro Max to the iPad 2021. The lawsuit was brought in October and, more recently, part of this equipment was included in the action.

The technology employed by Apple would violate a patent granted to the Canadian company in 2005. In this, the principle would have been broken with “objective lens structures that compress the center and edges of an image, while expanding an intermediate zone”.

Presumably, then, the ultra-angle sensor on Apple devices — whose 120-degree wide view is fixed by iOS — is supposed to be the problem at hand.

Through the lawsuit, ImmerVision seeks damages — in an amount not specified in the document — and an order to block future use of the invention. The official complaint was filed in Federal Court in the city of blocking the future use of his invention, according to the claim filed in federal court in Wilmington, Delaware. Apple has not yet officially commented on the matter.

A success among children, teenagers, and adults who are passionate about football, the sticker albums have become the target of hundreds of lawsuits in recent years. The reason? Players claim compensation for moral damages for appearing on the cards without prior authorization.

On the one hand, publishers claim that publications have historical and informative value. On the other hand, the sportsmen claim that their image generates profit without having endorsed the initiative and without receiving any percentage. And the fight is far from being pacified, as there are favorable and unfavorable decisions for both parties, depending on who judges.

At the São Paulo Court of Justice, only in November, at least 20 lawsuits related to this were ruled. The discussion is not new and processes like these have always existed, not only about print magazines but also video games. However, these processes have become more and more frequent from 2019 onwards.

Sometimes, players get damages – which usually range between U$ 881 and U$ 1,763. In others, compensation is denied. The result is divergent depending on the understanding of the collegiate responsible for judging the demand.

Source: Metrópoles

Last Tuesday, December 7th, Kaya Mind, a Brazilian consultancy specializing in the cannabis market, presented the newest study: “Cannabis and Sports”. The unprecedented survey sent first-hand to Cannabiz, indicates that the sports segment can generate business of more than US 162 million per year for medicines and herbal products. This amount, according to the company, would bring a collection of US 53 million in annual taxes for the public coffers.

Projections of this type in the world of cannabis are usually optimistic and take into account a series of factors that are not always confirmed, as they depend on regulation and acceptance by doctors, patients, and other consumers. Even so, the document points to yet another global trend and reinforces the potential of cannabis in an aspect still little explored in Brazil. In the rest of the world, the interest of athletes, amateurs and professionals, for the benefits of the plant, mainly its analgesic and anti-inflammatory effects have been growing. The evidence accumulated in research and clinical experiences even led the always rigorous world anti-doping agency (WADA) to remove cannabidiol (CBD) from the list of prohibited substances during competitions. At the Tokyo Olympic Games, held this year as a result of the pandemic, therapeutic cannabis was already released to alleviate pain and speed up the recovery of competitors.

The Kaya Mind report, which was released and made available for free on December 7th, used official sources that were based on research and internal metrics from the consultancy. To project the market size, 24 relevant sports in Brazil were selected and the three profiles of athletes with the greatest potential to use cannabis medicinally. In addition, 15 sociocultural, economic, and physiological factors of each of the modalities were considered for the analysis, which considered a projection of average consumption per person, treatment period, and the average value of the milligram of oils with CBD available in Brazil.

With these data, Kaya Mind projects that the consumption of plant derivatives among athletes of different levels (professionals, amateurs, and casual) has the potential to move US 162.8 million per year in the country, of which US 53.7 million would be collected annually in the form of taxes.

Source: Veja

On December 1st, Anvisa published the eighth health authorization for a cannabis-based product.

It is an oral solution under the name Cannabidiol Verdemed 23.75 mg/mL.

The product can be sold in pharmacies and drugstores from a medical prescription through a type B prescription (blue).

The product is manufactured in Colombia.

At the end of 2019, Anvisa authorized the sale of cannabis-based products in pharmacies, provided that the substrate or the entire product is imported. Marijuana cultivation remains prohibited.

Source: O Antagonista

In recent days, Mastercard filed in Brazil a trademark application, which quotes cryptocurrencies in the specification of services.

The company processes payments in various ways on its network and held recently a closed press event to discuss the relationship with cryptocurrencies.

Along with Visa, Mastercard is one of the main flagship companies in the financial market.

At the end of last October, it is worth reminding that the company drew worldwide attention by claiming that it would process Bitcoin in its global payments network, which could reach millions of businesses. For this reason, it has a partnership with Bakkt.

What does Mastercard’s trademark application in Brazil mention about cryptocurrencies?

Mastercard International Incorporated has applied for its trademark registration in Brazil. The application was filed on October 27, and the application was recently published for opposition purposes within a 60-day term. Anyway, what draws attention to the request is that the company is willing to use its trademark in the Brazilian cryptocurrency market.

Among the services that Mastercard could provide are payments in cryptocurrencies, exchange (negotiation, purchase, and sale), and also the provision of financial information to the sector.

“cryptocurrency payment processing services; cryptocurrency exchange services with blockchain technology; providing financial information in the area of ​​cryptocurrency”.

It is worth reminding that Mastercard owns CipherTrace, a company that tracks cryptocurrencies, also acquired in 2021, which makes clear the giant’s plans for the sector.

In a recent conversation with the press, Walter Pimenta, Vice President of Mastercard in Latin America and the Caribbean, explained that the company already operates in the cryptocurrency sector in El Salvador, a country that made Bitcoin legal tender in recent months. In addition, he recalled that the company must support both cryptocurrencies, CBDCs, and private stable coins.

Mastercard movement happens days after Visa

It is worth reminding that Mastercard’s movement in Brazil is important to show that the company is already prepared to operate in the cryptocurrency sector, as well as its main competitor, Visa.

That’s because, on November 17, Visa also applied for registration to process cryptocurrency payments in the country, which is named as the largest Bitcoin market in Latin America.

In other words, the two main flags of the financial market arrive in the country, which may soon see solutions coming to trade, as is already done in other countries.

Source: LiveCoins

Sony Interactive Entertainment has filed a patent application that appears to be a PlayStation controller designed for mobile gaming.

The patent, which was published this week by the Japanese division of SIE, describes a system for playing on a device attached to two control handles. The controller, which resembles the PS4’s DualShock 4 rather than the latest PS5’s DualSense, is described as “a left-hand part and a right-hand part gripped by the user’s left and right hands.”

According to the patent, the device’s included designs omit “a user-bendable part of the shaft and detects the tilt direction and the amount of tilt of the shaft part”.

If such a device comes to fruition, it can be used in conjunction with a smartphone to play PlayStation titles via Remote Play or the cloud, for example. PlayStation controllers are already compatible with mobile devices via Bluetooth.

The patent comes amid a new push for mobile games by the PlayStation maker. In October, SIE named former Apple Arcade content chief Nicola Sebastiani to lead the company’s mobile operations after job announcements that it was opening a new business unit to adapt its “most popular franchises” to cell phones.

It was recently confirmed that WipEout Rush will be released for mobile phones in 2022.

Source: PSBR

World Intellectual Property Organization (WIPO) has just released its annual balance sheet, which reveals new trademark registrations raised nearly 14% and patent applications raised 1.6%.

According to WIPO, entrepreneurship has remained “vibrant” despite the challenges of the global economy, with new products and services being created in response to the pandemic.

China led in new patent applications, with nearly half of the world’s 3.2 million applications.

Trademark applications raised 13.7% last year, even with the COVID-19 pandemic, informs the World Intellectual Property Organization (WIPO). The entity has just released its annual balance, noting that patent registrations raised 1.6% and industrial design raised 2% in 2020, compared to the previous year.

Entrepreneurs innovated

According to WIPO, entrepreneurship has remained “vibrant”, despite the challenges of the global economy, with new products and services being created in response to the pandemic.

The UN agency highlights that innovative professionals, designers, and brands are increasingly relying on intellectual property to expand their business and seek new forms of growth.

China in the lead

WIPO Director General Daren Tang also said that this is a “strong sign of innovation in the business sector, with companies introducing new products and services and finding opportunities to reach consumers, opening up new markets and presenting new ideas to the world.”

In 2020, China alone registered 1.5 million patent applications, nearly half of the 3.2 million applications worldwide.

WIPO also calculates that nearly 13.5 million trademark applications have been filed, with the highest number of applications being filed in China, Iran, the European Union, and India.

WIPO’s director-general said the report “confirms that even with one of the biggest economic downturns in decades, intellectual property registration applications have shown remarkable resilience during the pandemic.”

Source: UN

The two companies have been partners since the 1970s, when Hasbro settled an agreement with Estrela for the Brazilian company to launch its products in Brazil, with adaptations to the local market. Thus, The Game of Life became Jogo da Vida, Simon became Genius, GI Joe was renamed, first Falcon and then Comandos em Ação. The same happened with several other adapted products.

In 2007, Estrela reportedly stopped paying royalties to Hasbro. The American, in turn, decided to set foot in Brazil at the same time and brought in a commercial representation.

Today, Hasbro faces an unusual situation, competing with itself in the country: its Monopoly, created in 1935, for example, disputes space with Banco Imobiliário, launched by Estrela in Brazil in 1944. Brands that, according to the court, belong to Hasbro, while Estrela claims to be hers because they were adapted and present differences in relation to the original product.

Sought, the companies declined to comment. Estrela only stated, through its press office, that it will appeal. However, according to people heard by the report, there is an interpretation that she would need to comply with the sentence, even if she decides to take the case to higher courts.

Under the agreement signed with Hasbro, Estrela should register the brands it created for the products with the BPTO (Brazilian Patent Office) and, at the end of the contract, transfer the rights to the partner. The last contract signed between them is for 2003, being extended based on amendments. In 2007, Estrela would have stopped paying royalties for the use of the brands, but continued to produce and sell the products.

In the Court of Justice of São Paulo ruling, Hasbro’s defense says that Estrela was in bad faith since the company would have transferred the brands to Brinquemolde, of which it is the main shareholder. It would be a way to defraud the performance of the contract and prevent Hasbro from receiving royalties.

Estrela, in turn, defends that it owns the brands it developed and that the contract was unilaterally terminated by Hasbro.

If the Court of Justice of São Paulo‘s decision to collect and destroy the toys is in fact extended to retailers, it will take the sector by surprise as it prepares for two of the best-selling moments, Black Friday (on the 26th) and Christmas.

Source: Folha de São Paulo