Jovi, a smartphone brand developed exclusively for the Brazilian market by Vivo Mobile Communication Co., has reached a significant milestone this week by opening its 1,500th retail outlet at the Casas Bahia Megastore on Marginal Tietê in São Paulo.

The milestone, achieved just four months after its debut in Brazil, highlights Jovi’s fast-paced national expansion, driven by local manufacturing, premium customer service, and strategic retail partnerships.

Local Production and Nationwide Footprint

Jovi operates a manufacturing facility in Manaus (AM) with an annual production capacity of 100,000 smartphones, reinforcing its commitment to local industry development.

The company also maintains offices in seven Brazilian capitals — São Paulo, Florianópolis, Rio de Janeiro, Brasília, Fortaleza, Manaus, and Recife — and is currently opening a new unit in Porto Alegre to strengthen its presence in southern Brazil.

Retail and Digital Growth

Jovi’s retail expansion strategy includes partnerships with major national and regional chains, such as Bemol in the Amazon region.

In the digital space, Jovi already operates official stores on Shopee and Mercado Livre, underscoring its omnichannel approach and commitment to seamless customer experience.

Innovation and After-Sales Service as a Competitive Edge

Beyond retail growth, Jovi stands out for offering a unique after-sales model in Brazil, focusing on quick technical support and premium customer care.

This approach positions the brand as a benchmark for accessible, reliable technology and reflects a broader trend of Chinese companies localizing operations to strengthen their competitiveness in Latin America.