Brazil has consolidated its position as the leading innovator in Latin America, according to the 2024 Global Innovation Index (GII) by the World Intellectual Property Organization (WIPO). This leadership position places Brazil as a key market for foreign businesses in fintech, cybersecurity, artificial Intelligence, and intellectual property.
Fintech: Pix revolutionizes Brazil’s financial system
Brazil’s financial sector was transformed by Pix, the instant payment system developed by the Central Bank of Brazil. In 2024, Pix handled approximately BRL 26 trillion (USD 5 trillion), surpassing cash as the primary payment method. The Brazilian model is now inspiring similar systems across Latin America.
Cybersecurity: the largest market in Latin America
Brazil is currently the most significant cybersecurity market in Latin America, with projected revenues of USD 4.85 billion by 2027, according to Mordor Intelligence. The country ranks second globally in cyberattacks, driving investments in digital security and reinforcing its regional leadership.
Artificial Intelligence: regional hub for R&D
Brazil hosts 144 research centers dedicated to artificial Intelligence, according to the Center for Management and Strategic Studies (CGEE). This positions the country as a key AI hub in Latin America, increasing the need for robust intellectual property protection for technological innovations.
Brazilian society: receptive to innovation
High social acceptance of technology is a key driver for Brazil’s innovation environment. According to Kantar Ibope Media, 88% of Brazilians approve of technologies that simplify daily life — a rate above the global average, making the country a fertile ground for tech adoption.
Opportunities for foreign businesses
Brazil’s current landscape offers strategic opportunities for international companies looking to expand or protect their innovations. The combination of advanced infrastructure, public incentives, and a tech-friendly society makes Brazil a priority market in Latin America.
At Tavares IP, we provide specialized legal support for protecting trademarks, patents, and technological assets in Brazil.
