Brazil is experiencing strong tourism growth, increasing the visibility of local trademarks across sectors such as regional food and beverages, handicrafts, cosmetics, fashion, and cultural experiences. As tourism expands, these trademarks increasingly become part of the visitor’s experience and, as a result, gain exposure beyond their original markets.

This scenario creates significant opportunities for Brazilian companies seeking to strengthen their trademarks and expand nationally or internationally. At the same time, greater visibility also carries higher risks for trademark protection and intellectual property rights.

As products associated with tourism circulate across regions and even abroad, cases of trademark misuse, packaging imitation, counterfeiting, and bad-faith practice by third parties tend to increase. Businesses that expand without adequate IP protection may face legal and commercial barriers precisely at a critical growth stage.

Tourism also reinforces the value of authenticity. International visitors, in particular, look for products that reflect Brazil’s culture, biodiversity, and lifestyle. This elevates the importance of trademarks linked to origin, reputation, and distinctiveness. Making trademark registration, enforcement, and monitoring essential tools for sustainable growth.