The Brazilian Patent and Trademark Office (BPTO, in partnership with WIPO, has released two new intellectual property guides to support companies in the strategic use of IP assets.
The initiative reinforces IP’s role as a key tool for competitiveness, particularly in international markets.
What do the guides cover
The publications address both foundational concepts and practical applications of IP:
- Ownership of rights
- Licensing and technology transfer
- Integration of IP into business and export strategies
- IP management in commercial agreements
Focus on exports and franchising
The guides target key audiences:
SMEs and exporters
- Using IP as a competitive advantage
- Structuring international market strategies
Franchisors and expanding businesses
- Managing IP in franchise agreements
- Reducing legal risks
- Enhancing security in cross-border operations
Strategic outlook
This initiative highlights a broader trend: the integration of intellectual property into core business strategy.
Companies that actively manage IP tend to gain protection, efficiency, and competitive advantage in global markets.
