On November 3, 2025, the Brazilian Patent and Trademark Office (BPTO) certified Brazil’s 1,000th international trademark application filed under the Madrid Protocol. The corresponding decision was published in Industrial Property Gazette (RPI) No. 2,863 of November 18.

The application, already forwarded to the World Intellectual Property Organization (WIPO), is owned by Natura Cosméticos S.A., the leading Brazilian filer in the Madrid System.

This fact reflects Brazil’s growing engagement with the international trademark registration system and highlights Brazilian companies’ increasing interest in expanding into global markets. It also reinforces BPTO’s commitment to modernizing its services and supporting the internationalization of Brazilian trademarks.

Implemented in Brazil in 2019, the Madrid Protocol is an international treaty administered by WIPO that streamlines and reduces the cost of registering trademarks in multiple jurisdictions through a centralized system.

The complete ranking covers 606 applicants, illustrating the broad diversity of Brazilian companies already using the system to protect their trademarks abroad.

For more information, please consult BPTO’s official page on the Madrid System.