The Brazilian Patent and Trademark Office (BPTO) presented important updates on trademarks and industrial designs during a stakeholder meeting, reinforcing its modernization efforts.
The changes include new priority rules for trademarks and operational improvements in industrial designs, with a strong focus on technology adoption.
Trademarks: new rules and evolving criteria
New regulations (Ordinances No. 28 and 29/2025) will enter into force in April, impacting trademark procedures.
Key points:
- New priority categories aligned with public policies
- Inclusion of startups and specific user groups
- Simplified documentation in certain cases
- Increased limits for priority filings
In addition, a new approach to positioning marks is under discussion, shifting the focus toward the sign’s overall distinctiveness. A public consultation is expected in 2026.
Industrial designs: efficiency and technology
BPTO also highlighted significant developments:
- Over 100% increase in decisions in 2025
- Planned update of the Industrial Design Guidelines
- Adoption of AI in examination processes
- New AI-powered search tools
- Introduction of priority examination
Strategic outlook
These initiatives reflect a clear trend toward modernization in Brazil’s IP system.
For companies and IP firms:
- Faster and more predictable processes
- Increased use of technology in examinations
- New opportunities through priority procedures
- Evolving examination criteria impacting protection strategies
Tavares IP closely monitors regulatory changes in Brazil, helping companies adapt their IP strategies to evolving requirements.
Contact our team to keep your IP strategy aligned with Brazil’s latest developments.
