On November 28, 2025, the BPTO released an update to its Trademark Manual, introducing important guidelines on acquired distinctiveness and on the recently established modality of opposition with restricted allegations, based on Article 124, XIX, of the Brazilian Industrial Property Law.
The modifications reflect Ordinance BPTO/PR No. 15/2025, which defined the concept of acquired distinctiveness and outlined the procedures, deadlines, and required documents for submitting a request for analysis. These guidelines were previously discussed with the public during the 2024–2025 Public Consultation, with official responses now available.
The update also includes instructions on the service “Opposition with restriction of allegations by class” (code 3022), created by Ordinance BPTO/PR No. 36/2025. This new service aims to streamline the opposition stage, ensuring greater procedural efficiency and cost reduction for users.
These improvements are part of BPTO’s 2025 Action Plan, aligned with Strategic Projects P1.15 – Opposition 2.0 and P1.08 – Acquired Distinctiveness and Non-Traditional Marks.
The complete list of updates is available in the “Updates” section of the Trademark Manual.

