The Most Valuable Trademarks in Brazil 2025 Award, organized by InfoMoney in partnership with TM20 Branding, Brazil Panels, and Elos Ayta, recognized companies that successfully transform reputation and consumer trust into measurable economic value.

At the top of the ranking are Nubank (brand value of BRL 214.76 billion), followed by Itaú (BRL 76.41 billion) and Vivo (BRL 50.09 billion). The study assessed 208 trademarks across 26 categories, combining financial indicators with trademark attributes such as trust, preference, and awareness.

In terms of trademark strength, Caixa was recognized as Brazil’s most admired trademark. In their respective industries, Assaí, Tigre, MRV Engenharia, Rede D’Or São Luiz, and Grupo Fleury stood out for consistent performance, innovation, and long-standing reputations.

Beyond financial outcomes, the ranking reflects a new era of trademark value, in which trust, empathy, and purpose become key drivers of competitiveness and investor confidence in Brazilian companies.