Mercado Livre has announced a strategic partnership with LaLiga, one of the world’s leading football leagues, to combat digital piracy in Latin America.
The initiative integrates the Mercado Livre Anti-Counterfeiting Alliance (Maca), which promotes collaboration with Intellectual Property rights holders. The agreement aims to detect, report, and remove illegal content, services, and devices that infringe LaLiga’s audiovisual rights, including pirate IPTV services and adapted devices that grant unauthorized access.
Key goals of the agreement include:
- Strengthening audiovisual rights protection in the region;
- Raising awareness of the impacts of digital piracy;
- Establishing best practices in IP protection within the online environment.
According to Paula Fernández Pfizenmaier, Intellectual Property Director at Mercado Livre, the collaboration reinforces the company’s commitment to a safe digital ecosystem for trademarks and users.
For LaLiga, the alliance marks a crucial step toward ensuring a fairer digital environment for the industry, content creators, and fans.
