Colgate has been granted the status of a highly renowned trademark by the Brazilian Patent and Trademark Office (BPTO), joining the exclusive group of 1,933 brands currently recognized as such in Brazil.
This designation confirms the brand’s high distinctiveness and strong recognition among Brazilian consumers, being associated with prestige, tradition, and quality. As a result, it enjoys special protection across all market sectors, in accordance with Brazil’s Industrial Property Law (Law No. 9,279/96).
The recognition of a highly renowned trademark must be requested before the BPTO through a formal petition, supported by evidence of the requirements established in Ordinance No. 08/2002, which was recently updated following a public consultation closed in May 2025.
