On August 11, BPTO’s President Júlio César Moreira and Luo Wen, Minister of China’s State Administration for Market Regulation (SAMR), met to discuss bilateral cooperation on Geographical Indications (GIs). This initiative follows the memorandum of understanding signed in May this year, which sets out actions to enhance mutual GI protection, combat counterfeiting, promote information exchange, and organize joint events and training activities.

The Brazil–China partnership seeks to expand the protection of recognized GIs in both countries, fostering the value of origin-based products and boosting international trade. Currently, Brazil has 149 GIs registered with BPTO, while China has 2,861 protected products.