Arquivos do Mês: March 2025

O Brasil está dando um passo importante na modernização da proteção à propriedade intelectual. No dia 24 de março, o presidente da República em exercício e ministro do Desenvolvimento, Indústria, Comércio e Serviços (MDIC), Geraldo Alckmin, reuniu-se com a diretoria do Instituto Nacional da Propriedade Industrial (INPI), no Rio de Janeiro, para discutir o fortalecimento do sistema de propriedade industrial no país.

Um Sistema Mais Ágil Até 2026

Entre os objetivos estabelecidos pelo INPI, um dos principais é reduzir o tempo de concessão de patentes de quatro anos para apenas dois até 2026. Já o registro de marcas será acelerado drasticamente, diminuindo de 18 meses para apenas um mês.

Para alcançar essas melhorias, o INPI aposta em:

• Modernização tecnológica, incluindo o uso de Inteligência Artificial (IA) para auxiliar buscas e exames.
• Contratação de novos examinadores, garantindo mais agilidade nas análises.
• Aprovação orçamentária, permitindo a implementação de novas soluções.

Principais Entregas Previstas para 2025

O INPI anunciou uma série de melhorias para este ano:

• Uso de Inteligência Artificial para otimizar buscas e exames.
• Novo Portal do Usuário, com funcionalidades progressivas para patentes.
• Formulário otimizado para oposição de marcas, tornando o processo mais simples e rápido.
• Programa de Contato Direto com o Usuário, um projeto-piloto para agilizar trâmites administrativos.
• Propostas de alterações na Lei da Propriedade Industrial, incluindo exame acelerado de patentes e novas regras para oposições de marcas.
• Nova tabela de preços, alinhada à modernização do sistema.

O Que Isso Significa para os Titulares de PI

Essas mudanças terão um impacto significativo para empresas e inovadores que buscam proteção de propriedade intelectual no Brasil. Um sistema mais ágil e previsível tornará o país um destino mais atrativo para investimentos em inovação e direitos de PI.

Precisa de orientação especializada sobre proteção de PI no Brasil? Nossa equipe na Tavares IP está pronta para auxiliar com patentes, marcas e estratégias de enforcement. Entre em contato conosco.

Brazil is taking a significant step forward in protecting intellectual property (IP). On March 24, the President-in-Office and Minister of Development, Industry, Commerce, and Services (MDIC), Geraldo Alckmin, met with the Brazilian Patent and Trademark Office (BPTO) leadership in Rio de Janeiro. The discussion focused on strengthening the country’s industrial property system and making Brazil more competitive in the global innovation landscape.

A Faster Brazilian IP System by 2026

BPTO’s most important goal is to reduce the time required for patent grants from four years to two by 2026. Similarly, trademark registration processing will be reduced dramatically from 18 months to one month.

To achieve this, BPTO is focusing on:

• Technological modernization, including the use of Artificial Intelligence (AI) to assist in searches and examinations.
• Hiring new examiners to speed up reviews.
• Ensuring approved budgets to support operational improvements.

Key Deliveries Expected for 2025

BPTO has outlined significant improvements scheduled for this year:

• AI-powered search and examination tools to enhance efficiency.
• A new User Portal, with progressively available features for patents.
• An optimized trademark opposition form, making the process simpler and faster.
• A Direct Contact with Users program, a pilot project for administrative streamlining.
• Proposed Industrial Property Law amendments include fast-track patent examinations and trademark opposition updates.
• A revised fee structure to better align with modernization efforts.

What This Means for IP Owners

These changes will profoundly impact businesses and innovators seeking IP protection in Brazil. A more efficient and predictable system will make Brazil a more attractive jurisdiction for investment in innovation and intellectual property rights.

Need expert guidance on Brazilian IP protection?

Our team at Tavares IP is ready to assist with patents, trademarks, and enforcement strategies. Please feel free to contact us today.

The 1st Reserved Chamber of Business Law of the São Paulo Court of Justice (TJSP) has upheld the conviction of Mercado Livre for unfair competition against Verisure, a company specializing in alarm systems. The marketplace was found liable for improperly using the trademark “Verisure” as a keyword in Google Ads, redirecting consumers to its website and exposing them to competitors of the security company.

The Court’s Ruling

The judicial decision was based on Statement XVII of the Group of Reserved Chambers of Business Law, which classifies using a third party’s registered and distinctive trademark as a search term in paid online advertisements as an act of unfair competition. Although Mercado Livre argued that it does not operate in the same sector as Verisure, the court ruled that this practice constitutes customer diversion and a violation of the Industrial Property Law.

Article 195 of the Industrial Property Law (Law No. 9,279/1996) establishes that fraud is illegal to attract another company’s clientele and create market confusion. The TJSP reaffirmed this principle, ordering the platform to cease using the Verisure trademark in paid ads and imposing financial penalties.

Impact and Repercussions

This decision sets an important precedent for using institutional keywords in digital advertising, reinforcing the need for companies to be vigilant in protecting their trademarks. The case underscores the importance of following intellectual property regulations to ensure fair market competition.

How to Protect Your Trademark?

Cases like this highlight the need to continuously monitor a company’s digital presence. The unauthorized use of registered trademarks can directly impact a business’s reputation and revenue. To avoid similar situations, companies should seek specialized intellectual property advisory services.

Tavares IP offers comprehensive trademark monitoring, protection, and enforcement services in digital and market environments. Contact us to learn how to safeguard your most valuable asset: your corporate identity.

Sony Music has requested the removal of over 75,000 AI-generated songs that mimic well-known artists such as Harry Styles and Beyoncé. This announcement comes as the United Kingdom debates potential changes to intellectual property laws, which could allow copyrighted content to be used in AI model training.

The UK government aims to position the country as a global leader in artificial intelligence by enabling companies to use music, films, and books for AI development. However, music industry representatives have raised concerns about the potential impact on artists and copyright holders.

The Impact of AI on the Music Industry and Intellectual Property

The advancement of artificial intelligence in music creation has sparked discussions about the boundaries of using copyrighted content. Streaming platforms are already detecting a growing number of AI-generated tracks. For instance, Deezer reports identifying around 10,000 AI-generated songs daily, highlighting the scale of this emerging trend.

Sony Music argues that these AI-generated songs pose direct financial harm to artists, as AI tools can create content that closely resembles the voices and styles of real musicians, potentially competing with their original works.

Regulatory Challenges and the Future of Copyright Protection

The UK government has proposed that copyright holders should be able to opt out of having their works used for AI training. However, some industry leaders question the effectiveness of this approach and its broader implications for the creative sector.

The debate over AI and copyright law is expected to evolve as governments, businesses, and legal experts work to balance technological innovation with protecting content creators.

Is your business protected against potential intellectual property infringements? Our team of experts can assist you in registering, monitoring, and defending your rights in Brazil and worldwide. Contact us today to safeguard your assets.