It was recently reported that YouTube will warn you when a video contains AI-generated content. Still, the platform wants to go further and announced that it will ban deepfakes that improperly impersonate real people and musicians.
The new turn against content produced by artificial intelligence is due to unprecedented sets of guidelines related to copyright and extra rules applied to other categories.
Labels on videos
One of the new requirements made by YouTube requires content creators to signal the use of AI or similar tools in their materials so that viewers are not misled into believing that the content is authentic.
According to the platform, anyone who does not comply with the new guideline will be subject to having their video removed, demonetized, or even banned from the Partnership Program, in addition to other forms of punishment.
To make it clear to the viewer, the video will present a label signaling that the content is produced by artificial intelligence. Depending on the degree of sensitivity of the content, this same label will be even more prominent in the interface — reinforcing the use of AI tools. Despite the warnings, there is no guarantee that the video will be free from removal if it violates the platform’s rules.
Siege against deepfakes
YouTube also reinforced the fight against deepfakes that improperly simulate a person’s face, voice, and other identifiable characteristics. Punishment may be applied through deletion requests made by users.
However, the social network guarantees that not all material will be subject to removal, as, in some instances, it may be that certain content is a parody, for example, and does not present any violation of the video service’s rules.
In the music segment, YouTube announced that it wants to implement a feature that allows music partners to request the removal of videos generated by artificial intelligence that imitate an artist’s voice or song without authorization.
This new reporting category will be exclusive to record labels and distributors of artists enrolled in YouTube’s AI music testing program. Still, it will be enabled for other companies in the segment in the future.