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NR Sports, the company owned by Neymar da Silva Santos Sr., father of football player Neymar Jr., has reportedly purchased the Pelé trademark. The information was reported by UOL journalists Pedro Lopes Guimar and Danilo Lavieri.

According to UOL, the deal was closed for USD 18 million, the equivalent of approximately BRL 95 million at the current exchange rate. However, neither party has officially confirmed the value.

The report states that the acquisition includes rights to use the Pelé trademark in various initiatives, though NR Sports has not yet detailed which projects may be launched following the purchase.

So far, neither Pelé’s representatives nor the family of the late football star have made any public comments regarding the transaction.

Brazilian Patent and Trademark Office (BPTO) released updated statistics for 2024, reporting 166,000 new trademark filings and approximately 13,000 granted patents, alongside key regulatory developments involving artificial intelligence (AI). The BPTO has opened a public consultation on new Patent Examination Guidelines focused on AI-related technologies.

The draft establishes clear parameters for what may be patented in the context of AI. According to the document, autonomous AI-generated inventions without human intervention are not patentable under Article 6 of Brazil’s Industrial Property Law (Law No. 9.279/1996), which requires inventorship to be attributed to a natural person. However, the guidelines confirm that AI-assisted inventions remain patent-eligible, provided that a natural person contributes intellectually to the inventive process.

The draft further reiterates that source code and algorithms are not patentable, although a technical solution implemented by software that produces a concrete technical effect may qualify as an invention.

CADE study on standard essential patents

In August 2025, Brazil’s antitrust authority (CADE) published “Essential Patents,” a study examining the regulatory and judicial treatment of standard-essential patents across jurisdictions. The work was submitted to the INPI’s Technical Group on Industrial Property Intelligence.

CADE President Gustavo Augusto emphasized that a deeper understanding of these issues is key to strengthening enforcement in high-technology markets.

2024 indicators

BPTO reported growth in several categories:

• Trademark filings: +10.3%
• Industrial designs: +3%
• Software registrations: +25%
• Integrated circuit topographies: +500%

Patent applications totaled nearly 28,000, a slight decrease of less than 1% compared with 2023. There was also a drop in technology transfer contracts (-22%) and geographical indications (-4%).

Patent and trademark grants registered a reduction of approximately 30%.

Applicants from 82 countries sought patent protection in Brazil, led by the United States (28%), Brazil (23%), China (8%), Germany (6%), and Switzerland (4%).

Priority examination for trademarks

In July 2025, BPTO launched a pilot project to establish priority examination for trademark applications. The program is divided into:

• Legal criteria: seniors, people with disabilities, and startups under the Inova Simples framework
• Strategic criteria: applicants involved in litigation, those requiring trademark protection to release public funds, and trademarks linked to patents under fast-track examination

Experts note that the program provides businesses with earlier legal certainty and reduces risks associated with market entry and expansion.

Fee adjustments

BPTO also implemented an average 24.1% fee adjustment, the first since 2012, along with updated rules for discounts and exemptions. Individuals with disabilities and economically vulnerable applicants remain exempt from payment.

On November 3, 2025, the Brazilian Patent and Trademark Office (BPTO) certified Brazil’s 1,000th international trademark application filed under the Madrid Protocol. The corresponding decision was published in Industrial Property Gazette (RPI) No. 2,863 of November 18.

The application, already forwarded to the World Intellectual Property Organization (WIPO), is owned by Natura Cosméticos S.A., the leading Brazilian filer in the Madrid System.

This fact reflects Brazil’s growing engagement with the international trademark registration system and highlights Brazilian companies’ increasing interest in expanding into global markets. It also reinforces BPTO’s commitment to modernizing its services and supporting the internationalization of Brazilian trademarks.

Implemented in Brazil in 2019, the Madrid Protocol is an international treaty administered by WIPO that streamlines and reduces the cost of registering trademarks in multiple jurisdictions through a centralized system.

The complete ranking covers 606 applicants, illustrating the broad diversity of Brazilian companies already using the system to protect their trademarks abroad.

For more information, please consult BPTO’s official page on the Madrid System.

The Brazilian Supreme Federal Court (STF) and the University of São Paulo (USP) have entered into an academic cooperation agreement aimed at promoting joint research, scientific activities, and cultural initiatives. The partnership, signed on November 5 by the President of the STF and the Minister of Justice (CNJ), Edson Fachin, and the Rector of USP, Professor Carlos Gilberto Carlotti Júnior, underscores the commitment of both institutions to fostering knowledge creation and dissemination in areas of mutual interest.

According to Minister Fachin, the agreement symbolizes the recognition of the public university as a vital space for the production of knowledge and the training of researchers dedicated to democracy, transparency, and Brazilian legal science. He emphasized that the collaboration between the judiciary and academia will enable the transformation of data and judicial experiences into applied research, contributing to more evidence-based judicial decisions and effective public policies.

Rector Carlotti Júnior highlighted that public universities fulfill their mission when they act as engines of social and scientific development. He noted that USP already maintains several partnerships to enhance public policy-making, and this new agreement with the STF and CNJ reinforces that commitment.

Main commitments

The five-year agreement encompasses the joint development of research projects, the organization of scientific and cultural events, the exchange of academic information and publications, as well as mobility programs for faculty, PhD students, and postdoctoral researchers. The cooperation aims to bridge the gap between the judiciary and educational sectors, improving legal practices and strengthening the dialogue between legal theory and practice.

The agreement also sets guidelines regarding intellectual property, confidentiality, and data protection, ensuring compliance with Brazil’s Access to Information Law (LAI) and General Data Protection Law (LGPD). Publications resulting from the research will be jointly released.

Supreme Court Justices Alexandre de Moraes, Dias Toffoli, and Cristiano Zanin attended the signing ceremony.

The 2025 Web Summit, one of the world’s largest and most influential technology and innovation events, is underway in Lisbon, gathering global leaders, investors, and startups from over 160 countries to discuss the future of the digital economy, sustainability, artificial intelligence, and emerging trends in entrepreneurship. The event runs from November 10 to 13.

This year, the state of Piauí stands out with Brazil’s largest delegation at the event, composed of more than 100 business leaders and entrepreneurs, along with 34 startups (18 represented by Startup Piauí and 16 by Sebrae). The strong presence results from a joint initiative led by Investe Piauí, in collaboration with the Piauí Institute of Technology (PIT) and Sebrae, which coordinated strategic bilateral meetings with investors and representatives of Europe’s innovation ecosystem.

According to Victor Hugo Almeida, President of Investe Piauí, the state arrived at Web Summit ready to showcase its creative and technological potential to the world:

“Piauí comes to Lisbon with Brazil’s largest delegation, over 100 entrepreneurs supported by Investe Piauí, PIT, and Sebrae, participating in a solid agenda of knowledge sharing and global market connections,” he highlighted.

He added that the event serves as a platform to consolidate Piauí as a leading innovation hub in Brazil:

“Piauí has a major booth at the Web Summit to present itself to the world. We want to show that we deliver cutting-edge innovation and are ready to attract major technology companies and generate opportunities that will transform our state’s future.”

Throughout the event, the Piauí delegation is participating in panels, business rounds, and technical missions at Portugal’s innovation centers, thereby strengthening the internationalization of the state’s startup and technology ecosystem.

The Most Valuable Trademarks in Brazil 2025 Award, organized by InfoMoney in partnership with TM20 Branding, Brazil Panels, and Elos Ayta, recognized companies that successfully transform reputation and consumer trust into measurable economic value.

At the top of the ranking are Nubank (brand value of BRL 214.76 billion), followed by Itaú (BRL 76.41 billion) and Vivo (BRL 50.09 billion). The study assessed 208 trademarks across 26 categories, combining financial indicators with trademark attributes such as trust, preference, and awareness.

In terms of trademark strength, Caixa was recognized as Brazil’s most admired trademark. In their respective industries, Assaí, Tigre, MRV Engenharia, Rede D’Or São Luiz, and Grupo Fleury stood out for consistent performance, innovation, and long-standing reputations.

Beyond financial outcomes, the ranking reflects a new era of trademark value, in which trust, empathy, and purpose become key drivers of competitiveness and investor confidence in Brazilian companies.

Between September and October 2025, the General Secretariat of the Presidency of the Republic (SG/PR) monitored the first phase of the project to translate the 1988 Federal Constitution into three major Indigenous languages spoken in Brazil (Tikuna, Kaiowá, and Kaingang).

The initiative is part of the “Living Indigenous Language in Law” Program, a joint effort by the Office of the Attorney General (AGU), the Ministry of Indigenous Peoples (MPI), and the Ministry of Justice and Public Security (MJSP), implemented in collaboration with civil society organizations across different regions.

The project also includes the translation of ILO Convention No. 169 and the UN Sustainable Development Goals (SDGs) into Indigenous languages.

Government representatives, Indigenous leaders, and researchers participated in the validation ceremonies held in the states of Rio Grande do Sul, Amazonas, and Mato Grosso do Sul.

According to Kenarik Boujikian, National Secretary for Social Dialogue and Public Policy Coordination:

“The 1988 Constitution represents an ethical commitment to the project of our nation. Translating it into Indigenous languages is an act of respect and inclusion, ensuring full social participation in Brazil’s democracy.”

The initiative aligns with the UN’s International Decade of Indigenous Languages (2022–2032), reinforcing Brazil’s dedication to protecting linguistic and cultural diversity.

With over 390 Indigenous ethnic groups across the country, Brazil’s effort to translate its fundamental legal framework highlights a broader commitment to linguistic inclusion, citizenship, and cultural preservation.

The Brazilian Patent and Trademark Office (BPTO) has granted a Geographical Indication (GI) for Cabaraquara oysters, produced in the coastal region of Guaratuba, Paraná. This makes them the second seafood product in Brazil to receive such recognition (the first being the Costa Negra shrimp, from Ceará).

Expanding the map of Brazilian GIs

Although Brazil has already registered 145 Geographical Indications, most are traditionally associated with products such as coffee and cheese, which dominate the country’s portfolio. The recognition of the Cabaraquara oysters highlights the potential of marine and aquaculture-based products to achieve a similar distinction, fostering regional development and sustainable production.

According to the BPTO, the oysters from this region are renowned for their light and sweet flavor, which is attributed to the local environmental characteristics. The GI label also strengthens low-impact, family-based aquaculture, as the community of producers has grown across generations since the 1990s.

Local value and economic potential

The new GI status is expected to enhance both visibility and economic growth for Guaratuba. “The indication can expand recognition of the entire municipality,” said Catiane Santos, business consultant at Sebrae/PR, one of the institutions supporting the process.

This recognition follows other emblematic Brazilian cases such as Queijo da Canastra (MG), Vale dos Vinhedos wines (RS), and Capim Dourado from Jalapão (TO). All examples of how Geographical Indications can promote authenticity, cultural heritage, and sustainability.

What a Geographical Indication means

A Geographical Indication identifies products or services originating from a specific region whose qualities, reputation, or characteristics are directly linked to that place. It ensures authenticity and protection against imitations, guaranteeing that consumers are purchasing a product of genuine origin and recognized quality.

The label granted to Cabaraquara oysters corresponds to the Indicação de Procedência (Indication of Origin) category, acknowledging regions renowned for their exceptional production.

In Brazil, the transition toward a low-carbon economy has triggered a “race for green patents.” Clean energy solutions, circular economy processes, recyclable materials, and new technological platforms are increasingly present in patent filings before the Brazilian Patent and Trademark Office (BPTO).

Companies such as Electrolux Group, Randoncorp, and Siemens Brazil are showing that investments in R&D and green patent protection are not merely compliance costs or ESG obligations — they are drivers of profitability, competitiveness, and long-term positioning.

Implications for intellectual property

For IP professionals, this trend represents a significant opportunity. The growing number of green patent filings in Brazil calls for enhanced international protection strategies, cross-border cooperation, and attention to patent quality and scope.

Between 2012 and 2024, more than 1,097 green patents were granted in Brazil, according to the BPTO.

Despite this positive outlook, challenges remain. Bureaucratic procedures, limited funding for R&D scale-up, and the lower participation of small and medium-sized enterprises (SMEs) still hinder broader progress in sustainable innovation.

The convergence of ESG principles, technological innovation, and intellectual property protection is reshaping Brazil’s innovation landscape. Understanding the intersection between sustainability and IP will be increasingly crucial for companies and professionals seeking to lead in this evolving environment.

The São Paulo State Court of Justice (TJSP) has ruled in favor of Puma in a case involving unfair competition and trademark infringement, strengthening legal protection for well-known trademarks in Brazil.

The dispute began when Puma filed a lawsuit against Kezo, a local apparel manufacturer, for using a feline logo similar to Puma’s globally recognized trademark. The German company argued that such use created a likelihood of confusion and unfair association with its well-established identity.

At first instance, Kezo was ordered to refrain from using the feline logo in isolation, being allowed to use only the mixed mark that includes the name “Kezo.” The court also awarded moral damages of BRL 5,000. Both parties appealed.

On appeal, Justice Sérgio Seiji Shimura, the reporting judge, found that Kezo had indeed used the figurative element separately, constituting unfair competition, particularly considering Puma’s high-repute status.

“The isolated use of distinctive elements from mixed marks, especially when they resemble well-known trademarks, constitutes unfair competition, with presumed moral and material damages,” noted the judge.

The appellate panel upheld the violation of trademark rights, increased the damages to BRL 20,000, and maintained the prohibition against Kezo’s use of the disputed logo.

This ruling reinforces the strong legal protection granted to well-known trademarks in Brazil under Article 125 of the Industrial Property Law (LPI), which prohibits third-party use of such marks in any commercial field, even outside direct competition.