Tavares

Brazil nominated for UN international innovation award

Tavares Office — Wed, 22 Jul 2026 17:36:15 +0000

Recife has been nominated to represent Brazil in the inaugural edition of the WIPO City of Innovation, an international award promoted by the World Intellectual Property Organization (WIPO), a specialized agency of the United Nations focused on innovation, creativity, and intellectual property protection. Brazil’s Ministry of Foreign Affairs, through its Intellectual Property Division, made the nomination, selecting three Brazilian cities for the initial stage of the competition. WIPO will evaluate the applications and is expected to announce the finalists by the end of September. The award ceremony is scheduled for October 12 in Geneva, Switzerland, during the 6th UN Mayors Forum. Recognition of an innovation-driven strategy Recife’s nomination reflects recognition of a structured strategy to leverage innovation as a driver of economic and social development. The city’s model is based on collaboration between: universities research centers startups companies public authorities This integrated ecosystem seeks to transform knowledge into practical solutions, generating jobs, opportunities, and social impact. Key initiatives and public policies Recife’s application highlights several initiatives focused on strengthening innovation, applied research, and intellectual property, including: NITRO Program: developed in partnership with Porto Digital, aimed at strengthening Technology Innovation Centers (NITs), increasing IP filings, and accelerating technology transfer NIT Recife Network: part of the UniverCidade Program CORETO Program: promoting innovative entrepreneurship Municipal policies on open innovation, digital transformation, and startup support These initiatives reinforce Recife’s strategy to foster a dynamic innovation ecosystem and knowledge-based economy. Intellectual property as a development driver The WIPO City of Innovation award evaluates how cities leverage intellectual property to: drive innovation promote sustainable development support the creative economy expand opportunities for entrepreneurs and researchers Recife’s participation highlights the growing role of intellectual property in building more innovative, competitive, and sustainable cities.

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Brazil ranks among the top seven countries investing in intangible assets

Tavares Office — Fri, 17 Jul 2026 18:50:55 +0000

Brazil ranks among the world’s top seven economies in investment in intangible assets, with total investment of US$ 312 billion in 2023, according to the report “Brazil in the Global Landscape of Intangible Investments” published by the Brazilian Patent and Trademark Office (BPTO). This volume places the country close to Canada and just below Italy, ahead of economies such as Spain, the Netherlands, Sweden, and India. The study is based on the World Intangible Investment Highlights (WIIH) report, developed by the World Intellectual Property Organization (WIPO) in partnership with Luiss Business School. Intangibles represent a significant share of GDP According to the report, intangible investments already account for 7.6% of Brazil’s GDP, a level comparable to traditional sectors such as: agriculture (6.0%) financial sector (6.6%) and above extractive industries (3.7%) This highlights the growing importance of assets such as software, databases, brands, industrial designs, and research and development (R&D) in the Brazilian economy. Strong performance in trademark investments One of the key highlights is Brazil’s position in trademark-related investments. The country ranks 5th globally, with approximately US$ 79 billion, surpassing economies such as France, Italy, and Spain. Trademarks account for around 25% of Brazil’s total intangible investments, a higher share than that observed in the United Kingdom, underscoring their strategic importance in the business environment. Underestimation remains a challenge Despite these figures, the report indicates that approximately 72% of intangible investments in Brazil are not captured in National Accounts. This is due to international accounting standards that treat expenditures on assets such as brands and organizational capital as expenses rather than investments — a pattern also observed across other economies. Global trend: intangibles drive growth Globally, the data reveal a structural shift: since 2008, investments in intangible assets have grown, on average, more than three times as fast as tangible investments. By 2025, these investments exceeded US$ 10 trillion, consolidating their role as a key driver of the global economy. Strategic implications The rise of intangible investments reinforces the role of intellectual property as a core driver of competitiveness. For Brazil, key priorities include: improving measurement frameworks strengthening innovation policies increasing private sector participation ensuring effective IP protection Beyond investment levels, the real challenge lies in converting intangible assets into sustainable economic value.

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Brazil Leads Patent Filings in Latin America

Tavares Office — Wed, 15 Jul 2026 18:50:14 +0000

Brazil has consolidated its position as the leading innovation hub in Latin America, accounting for 45.6% of all patent filings in the region, according to data from the Economic Commission for Latin America and the Caribbean (ECLAC). The figure places the country ahead of major regional economies such as Mexico, Argentina, and Chile, reinforcing its prominence within the regional intellectual property landscape. However, the data also reveals a more nuanced scenario: despite its leadership, innovation in the region still heavily depends on foreign players. Mexico ranks second with approximately 34% of filings, while Argentina and Chile hold significantly smaller shares. Together, Brazil and Mexico account for nearly 80% of all patent applications in Latin America, highlighting the geographic concentration of innovation in the region. High dependence on foreign technology One of the most relevant findings of the report is that over 85% of patent filings in Latin America are made by non-residents, particularly companies from the United States and Europe. This indicates that although Brazil leads in volume, a substantial portion of the technologies protected within its territory originates abroad, limiting the country’s ability to capture economic and technological value. At the same time, there are encouraging signs: the share of local applicants has been gradually increasing. The data show growing participation by Latin American inventors and companies, suggesting a gradual strengthening of the region’s innovation capabilities. Universities play a growing role Another key highlight is the increasing participation of universities and public research institutions in patent filings. While their contribution has expanded, the private sector’s relative share has declined. This dynamic suggests that a significant portion of high-value innovation still originates within academia, but faces challenges in reaching the market and generating large-scale economic impact. Strategic challenge: turning science into business The scenario reinforces a critical point for Brazil: the need to convert scientific output into applied innovation and competitive advantage. In a global landscape where intangible assets and intellectual property are central to the knowledge economy, increasing the participation of domestic companies in developing and exploiting technologies will be essential to: enhance industrial competitiveness reduce external dependence strengthen local value chains attract strategic investments Beyond leading in filing volume, Brazil’s challenge lies in transforming this position into a sustainable economic advantage. Strategic Insight Brazil’s leadership in patent filings reflects a relatively structured intellectual property system, but also exposes a typical gap found in emerging economies: strong scientific base limited market-oriented innovation In this context, public policies, incentives for business innovation, and effective technology transfer mechanisms will be key to balancing the system. Additionally, the scenario highlights the importance of institutions such as the Brazilian PTO (INPI) in fostering a more efficient, predictable, and innovation-driven environment.

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30 Years of Brazil’s IP Law: Achievements, Challenges, and the Future of Innovation

Tavares Office — Fri, 26 Jun 2026 11:00:44 +0000

Brazil’s Industrial Property Law (Law No. 9,279/1996) marks its 30th anniversary in 2026 as a cornerstone of the country’s economic and legal modernization. Over the past three decades, the law has played a key role in fostering a safer environment for innovation, investment, and technology transfer. Beyond celebration, this milestone invites reflection on how the IP system has evolved — and how it must adapt to a knowledge-based and digital economy. A foundation for innovation and legal certainty At the time of its enactment, the law aligned Brazil with international standards, establishing modern rules for: Patents Trademarks Industrial designs Geographical indications This framework enhanced legal predictability, encouraged R&D investment, and strengthened business competitiveness. It also contributed to institutional development, including specialized courts and more consistent IP case law. Evolution of the Brazilian PTO Over time, the Brazilian Patent and Trademark Office has advanced significantly, including: Process digitalization; Improved examination systems; Expanded international cooperation; Increased administrative efficiency. While progress is clear, structural challenges remain part of the ongoing modernization process. New challenges: digital economy and AI The law was created before the rise of the digital economy. Today, emerging technologies challenge traditional IP concepts, including: Artificial intelligence; Biotechnology; Digital assets; Global platforms. The current position of the Brazilian PTO is that inventions autonomously generated by AI are not patentable — a topic still under global debate. These developments raise important questions about authorship, ownership, and the use of IP in digital environments. A moment for dialogue and reform In 2026, the Brazilian PTO and the Ministry of Development, Industry, Trade and Services are promoting a national dialogue to assess the law and discuss potential updates. This initiative aims to gather input from stakeholders across industry, academia, and the legal community. Implications for international businesses For foreign companies, this milestone highlights: The maturity of Brazil’s IP system; A strong commitment to legal certainty; Openness to regulatory evolution. These factors are essential for strategic decisions involving innovation and market expansion in Brazil. How Tavares IP can support Navigating an evolving IP landscape requires expertise and strategic insight. Tavares IP supports companies in protecting, managing, and maximizing their intangible assets in Brazil, closely monitoring regulatory developments. Contact our team to explore how to protect your innovations in Brazil.

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BPTO updates Trademark Guidelines: new rules for highly renowned status and Madrid Protocol

Tavares Office — Thu, 25 Jun 2026 11:00:21 +0000

On June 23, 2026, the Brazilian Patent and Trademark Office (BPTO) updated its Trademark Guidelines, introducing relevant changes that directly impact trademark protection strategies in Brazil. The updates focus on two key areas: recognition of highly renowned trademarks and procedures under the Madrid Protocol. Highly renowned trademarks: increased flexibility One of the main changes allows the recognition of highly renowned status based on multiple registrations, provided that: The same trademark sign is used; It covers different goods or services. This update, aligned with Ordinance INPI/PR No. 68/2026, provides greater flexibility for brand owners operating across multiple market segments. Highly renowned status ensures special protection across all classes, regardless of the scope of registration, making it a highly valuable asset for established brands. Madrid Protocol: adoption of Madrid e-Filing system The updated Guidelines also introduce specific instructions for filing international trademark applications under the Madrid Protocol. Applications must now be submitted through the Madrid e-Filing system, offering: Greater standardization; Integration with WIPO’s global system; Improved efficiency in international filings. This development reinforces Brazil’s commitment to international harmonization and simplifies procedures for foreign applicants. How Tavares IP can help Keeping up with regulatory changes is essential for effective IP management. Tavares IP supports companies in navigating Brazil’s trademark system, including highly renowned status recognition and Madrid Protocol filings. Contact our team to optimize your trademark strategy in Brazil.

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Brazil Strengthens Role in Global Seed Vault: IP and Biodiversity Implications

Tavares Office — Wed, 24 Jun 2026 11:00:39 +0000

Brazil’s latest seed deposit at the Svalbard Global Seed Vault in Norway highlights the country’s strategic role in global biodiversity preservation and food security. Led by Embrapa, the initiative includes crops such as cashew, beans, peanuts, castor beans, and sesame, adding to the vault’s 1.38 million seed samples from over 5,000 species. The strategic role of genetic banks Seed banks like Svalbard serve as critical infrastructure to safeguard genetic resources against threats such as climate change, conflicts, and pests. In this context, genetic resources are not only biological assets but also strategic and economic ones. Biodiversity as an intellectual property asset Brazil’s participation reinforces the growing intersection between biodiversity and intellectual property. Genetic resources are essential for: Agricultural innovation; Biotechnological development; Creation of new products and industrial processes. This raises key legal and strategic issues, including: Access and benefit-sharing (ABS); Plant variety protection; Biotechnology patents; Sovereignty over genetic resources. Brazil’s global relevance With over 8,000 deposited samples, Brazil stands out as a key global biodiversity player. Its domestic infrastructure — including one of the largest genetic banks in Latin America — further demonstrates its technical capacity in conservation and research. Implications for businesses For companies in agriculture, food, and biotech sectors, this scenario presents both opportunities and regulatory considerations: Access to genetic diversity for innovation; Compliance with biodiversity regulations; Protection of derived assets (patents, plant varieties, know-how). Foreign companies entering Brazil must navigate a complex but increasingly structured legal framework. How Tavares IP can support Navigating the intersection of biodiversity and IP requires specialized expertise. Tavares IP supports companies in protecting innovations related to genetic resources, including patents, plant varieties, and regulatory strategies in Brazil. Contact our team to explore how to protect biodiversity-based innovations in Brazil.

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PIX Recognized as a Highly Renowned Trademark in Brazil: Strategic Implications for Brands

Tavares Office — Tue, 23 Jun 2026 14:17:44 +0000

The recognition of PIX as a highly renowned trademark by the Brazilian Patent and Trademark Office (BPTO) represents a milestone in Brazil’s intellectual property landscape. Originally launched as an instant payment system by the Central Bank, PIX has rapidly evolved into one of the most valuable intangible assets in the country. With this new status, it now enjoys the highest level of trademark protection under Brazilian law. What does “highly renowned trademark” status mean? Under Article 125 of the Brazilian IP Law, highly renowned trademarks are granted protection across all sectors of economic activity, regardless of their registration class. In practice, this means: The term “PIX” cannot be registered by third parties in any sector. Protection extends beyond financial services. Unauthorized use may result in legal enforcement and damages. This recognition is reserved for trademarks that demonstrate exceptional levels of public awareness, trust, and reputation. A nationwide asset PIX’s scale highlights its strategic importance: BRL 35.36 trillion in transactions in 2025. Nearly 80 billion transactions. 54.7% share of all payment transactions in Brazil. This level of adoption positions PIX as both a financial and institutional asset. Protection against misuse and unfair association Highly renowned status strengthens enforcement against: Unauthorized associations. Opportunistic commercial use. Consumer confusion. It also reinforces the role of trademarks as key drivers of value, trust, and legal certainty in digital economies. International context and regulatory tensions The recognition comes amid international scrutiny, particularly from U.S. authorities, who have raised concerns about competitive impacts on global payment companies. In this context, trademark protection also plays a strategic role in safeguarding national infrastructure and regulatory autonomy. Implications for international businesses For foreign companies, the PIX case offers key insights: The growing importance of intangible assets in emerging markets is important. The strategic value of enhanced trademark protection. The role of IP as a business asset, not merely a legal tool. It also reflects the maturity of Brazil’s IP system in protecting high-impact assets. How Tavares IP can support Achieving highly renowned trademark status requires strong evidence, strategic planning, and technical expertise. Tavares IP supports companies in protecting, managing, and strengthening their trademarks in Brazil, including strategies for achieving enhanced protection. Contact our team to learn how to protect and leverage your brand assets in Brazil.

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Brazil Joins the Budapest Treaty: A Strategic Step for Biotech Patent Protection

Tavares Office — Mon, 22 Jun 2026 13:00:17 +0000

Brazil has officially joined the Budapest Treaty on the International Recognition of the Filing of Microorganisms for the Purposes of Patent Procedure, through Decree No. 13,011/2026. This development represents a significant step forward for innovation-driven industries. What changes in practice? The Treaty allows a single filing of microorganisms in an internationally recognized authority to be valid across all member countries. Key benefits include: Elimination of multiple filings Cost reduction Simplified procedures Greater predictability Legal certainty and efficiency Brazil’s accession is driven by: Simplification of biological material filings Reduced costs for global patent strategies Increased legal certainty This unified system enhances reliability in handling and accessing biological samples. No changes to current BPTO procedures According to the Brazilian Patent and Trademark Office, current patent filing procedures involving biological material remain unchanged. Brazil already recognizes filings made in foreign International Depositary Authorities (IDAs). Opportunities for Brazilian institutions As a member, Brazil can now seek recognition from the World Intellectual Property Organization for local institutions to act as IDAs. Entities such as: Embrapa Fiocruz are already preparing for this role. Once approved, local filings will become a reality, reducing logistical burdens. Impact for international companies For foreign applicants, this means: Stronger alignment with global IP standards Reduced complexity in multi-jurisdiction filings Improved legal certainty in Brazil Enhanced attractiveness of the Brazilian market Brazil’s accession to the Budapest Treaty marks an important milestone for the country’s IP landscape. Tavares IP supports companies in structuring and protecting biotech innovations in Brazil. Contact us to optimize your patent strategy.

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Brazil Strengthens Anti-Piracy Efforts with New Legislative Debate

Tavares Office — Wed, 17 Jun 2026 12:53:53 +0000

On June 9, a special committee of the Brazilian Chamber of Deputies discussed integrated strategies to combat: Piracy Smuggling Tax evasion Illegal trade The initiative highlights the growing importance of IP enforcement in Brazil. Economic impact and unfair competition According to lawmakers, illegal markets: Finance organized crime Reduce public revenue Harm legitimate businesses Create unfair competition A significant portion of criminal activity is economically motivated, directly impacting market dynamics. Intellectual property at the core Piracy directly affects key IP rights, including: Trademarks Copyrights Industrial designs For companies, this leads to risks such as: Brand dilution Revenue loss Reputational damage Institutional strengthening and coordination Key proposals include: Revitalizing the National Anti-Piracy Council Enhancing public-private cooperation Updating legislation Strengthening enforcement actions This reflects a more coordinated approach to tackling illegal markets. The “Brasil Legal” agenda The discussion is part of the broader “Brasil Legal” initiative, which focuses on: Border control Road enforcement Criminal investigation Institutional coordination This systemic approach is essential to dismantle illegal supply chains. Impact for international companies For foreign businesses, stronger enforcement means: Better protection of IP assets Increased legal certainty Lower operational risks Improved investment environment The renewed focus on anti-piracy measures signals a more robust IP enforcement landscape in Brazil. Companies should align their IP strategies accordingly. Tavares IP supports companies in protecting and enforcing their IP rights in Brazil. Contact us to strengthen your strategy.

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World Cup 2026: The Intellectual Property Behind Mega Sporting Events

Tavares Office — Thu, 11 Jun 2026 19:22:13 +0000

Today (on June 11), the FIFA World Cup 2026 kicks off, bringing global attention not only to football but also to the complex IP-driven business ecosystem behind the event. Major sporting events rely on: Broadcasting rights Global sponsorships Trademark licensing Athletes’ image rights IP is the backbone of the sports industry These events are powered by intangible assets, including: Official trademarks and logos Symbols and emblems Audiovisual content (copyrights) Athletes’ image rights The monetization of these assets drives the entire event economy. The Brazilian legal framework Brazil has developed a robust legal framework for IP protection in sports, including: Industrial Property Law Copyright Law Pelé Law The Pelé Law: Protects sports symbols Secures rights over athletes’ names and nicknames Regulates image rights (licensable assets) Special legal regimes for megaevents Brazil implemented specific laws for major events: World Cup Law (2012) Olympic Games Law (2016) These introduced: Recognition of well-known marks Fast-track trademark examination Criminal penalties for misuse Ambush marketing risks One of the key legal challenges is ambush marketing, which can take two forms: Unauthorized association Physical or visual intrusion These practices are regulated to protect official sponsors. The 2026 World Cup scenario Unlike Brazil in 2014, the US, Canada, and Mexico have not adopted specific IP regimes for the 2026 World Cup. However, the core challenges remain: Protecting official trademarks Preventing misuse Ensuring sponsor exclusivity Safeguarding image rights A modern legal framework Brazil’s General Sports Law (2023) further strengthens protection by: Criminalizing misuse of sports IP Penalizing unauthorized products Regulating ambush marketing The World Cup highlights the central role of IP in global sports. For companies and rights holders, strategic IP management is critical to maximizing value and minimizing risk. Tavares IP supports companies in protecting and leveraging IP assets globally. Contact us to develop your strategy.

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